Mediathatmatters. (2007). Eyes on the Fair Use of the Prize. [video]. Retrieved June 21, 2009, fromwww.youtube.com/watch?v=0r0pM1hJGU8
The crazy world of Fair Use has lead many to test the waters of so called "borrowing" with the intent to credit the author. At least for now ideas are free from copy right. Teachers are masters of borrowing and using other ideas for inspiration, not to copy or default the owner but to spark students thinking. Copyright lasting for life plus 70 years seems a little extreme, and what about works whose copyright has expired. The cost of re-licensing works are astronomical. Consider the YouTube video above...are other historical event doomed to this same fate of never to be aired again? How can these works be revived? Works are often recreated to bring them to a modern day audience for our pleasure, but when is this supreme power of ownership causing our creative juices to verge extinction. Producers should find a way to fuse consumer participation by establishing their own competitions that allow consumer creativity to shine, of course with perks for the consumer and the producer. This type of collaboration could fuel a new generation of artists, filmmakers, and media consumers. Once a balance is established many media moguls will follow suit to drive competition. Who knows maybe a little competition will change the boundaries.